As you may know, I’m a Parents on Produce board member for Produce for Kids and a couple of weeks ago, they kicked off their annual Get Healthy, Give Hope campaign. What I love about this partnership is that Produce For Kids along with 13 supermarket grocery store chains, more than 30 fruit and vegetable growers and the 24-hour preschool television network Sprout team up to help consumers not only find delicious ways to enjoy more fruits and vegetables but help raise money for local Children’s Miracle Network Hospitals®. Now that’s a win-win!
The Get Healthy, Give Hope campaign will feature Sprout® characters, including Chica from the Sprout original series The Chica Show and Sportacus from the popular healthy lifestyle-focused series LazyTown on in-store display units and signage in more than 2,000 grocery stores and fresh markets in 27 states and the District of Columbia.
How can you help? From May through August, participating fresh fruit and vegetable suppliers will make a consumption-based donation to local Children’s Miracle Network Hospitals® and other children’s charities. The more items from participating vendors that shoppers add to their grocery lists, the more local children’s charities benefit. Shoppers can visit the in-store Produce for Kids display to pick up a list of all participating companies, as well as healthy, easy-to-prepare recipes. In-store materials will point shoppers to www.produceforkids.com for additional information on the campaign, more than 90 easy Ideal Meals® recipes and healthy tips from real parents. Be on the lookout at participating grocery stores in your area for their Ideal Meals® card display. And some stores are even hosting in-store events with special appearances by Sprout characters.
Even if you don’t have a participating grocery store, be sure to check out the Produce For Kids website where you’ll find additional information on the campaign and more than 90 easy Ideal Meals® recipes plus healthy tips and informative articles like the 10 Fun Summer Cookout Ideas or the Top 10 Fruits & Veggies for Spring from real parents.
The Produce for Kids philosophy is simple: promote healthy lifestyles for children by educating kids and parents about the benefits of eating fresh fruits and vegetables while also supporting worthy children’s charities and local children’s hospitals, including those affiliated with Children’s Miracle Network®.
Grocery retail partners participating in the Get Healthy, Give Hope campaign include: Ahold’s GIANT and Martin’s Food Stores, Giant Landover, and Stop & Shop divisions; Associated Wholesale Grocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions; Meijer Stores; Price Chopper and Publix Super Markets. Sponsored products for each supermarket can be found on display materials in the grocery stores’ fresh produce departments and online at www.produceforkids.com.
Produce for Kids® is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raise funds for local children’s non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $4.2 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com,Facebook, Twitter, Pinterest or Instagram.
Save the Date!
Last fall I co-hosted a Twitter party with Produce for Kids and Wholly Guacamole and this July, I’ll be co-hosting another Twitter party with Bolthouse Farms and Produce For Kids. We’ll be talking all about snacks so save the date for July 11th at 9 pm EST. More details to come!
Disclosure: While I am a Parents on Produce board member, I have not been compensated to write this post. I just support the efforts of this campaign.